Author: Calliope
Hobbies: Microscopy, walking sticks, Scrapbooking. Scuba Diving, Flower Gardening and Collecting Butterflies/Insects.
Contacts
Contact:
[email protected]
Author Has Been Featured In
https://www.cbsnews.com
https://nymag.com/
http://www.cnn.com/
https://www.johnlewis.com
https://www.foxnews.com/
How to Boost Mobile Ad Value?
Fake sex swings and machines , fake clicks, fake viewability: they’re the bane of mobile advertising.
But now Protected Media, a global provider of digital advertising solutions designed to increase media quality, is out with a multi-layered solution that could boost the value of mobile advertising.
“Protected Media is providing a multi-layered anti- fraud solution that detects a new strain of viruses that fake viewability, combined with a solution that verifies that ads are fully rendered and within viewing range on screens of mobile devices,†an announcement from Protected Media reads. “Together these two solutions provide double protection to protect advertising budgets and maximize the value of mobile advertising.â€
The need is clear, since viewability data is critical for mobile marketers.
â€Viewability is becoming a currency for online advertising, but at the same time bots are becoming more sophisticated and are undermining the validity of these measurements,†said Asaf Greiner, the CEO of Protected Media. “By detecting https://www.foreverunique.co.uk that indicate that bots are at work, and then confirming that legitimate ads can be seen, we are providing a powerful combination that help bring back faith, trust and value to mobile advertising.â€
Inability to accurately verify the viewability of mobile ads is a growing concern for digital advertisers. That’s been the case since mobile advertising grew to be a bigger component of advertising budgets.
The firm reminds us that, according to eMarketer, mobile ad spending will reach $45.95 billion this year, and by 2019, mobile will represent more than a third of total media ad spending in the US.
View original article at:http://mobileadvertisingwatch.com/boost-mobile-ad-value-protected-medias-fake-viewability-detection-solution-helps-24785
Related Posts
Streaming services are the new kings of online entertainment, but fraudsters are stealing from the advertising jewels in their crown. Asaf Greiner from Protected Media discusses why the streaming industry is under threat. When a party’s inRead more…
A brand new partnership to enable advertisers to engage with consumers We are thrilled to announce our partnership with Protected Media to reinforce our commitment to provide consistent quality coverage for global advertisers while moving forward towards aRead more…
Asaf Greiner, Co-Founder and CEO of Protected Media, shines a spotlight on the billions of advertising dollars being money laundered by ad-fraud criminals each year and examines why brands and legislators cannot afford to turn aRead more…
© 2020 Protected Media |Privacy policy